The July Century | Maitre de L’Affiche: Plate #32

This artwork is from Les Maitres de L’Affiche series; miniature versions of outstanding stone lithograph artworks of the most important advertising posters by the finest artists.

“W. Lewis Fraser, the head of the Century Company’s art department, commissioned this poster after seeing Woodbury’s (first) poster for the Exhibition of the Society of Painters in Water-Colour of Holland (see PL.112)”
(Lauder p.182)

“The rich effects of his poster designs were conveyed by the disposition of sharp lines and flat areas of limited colour. Like Dow (see PL.36), another native Massachusetts artist, Woodbury founded his sense of design on familiarity with Japanese art, championed by Fenollosa at the Museum of Fine Arts, Boston. Woodbury’s six posters received favorable comment from American and European critics” (Lauder p.192)