French Art Nouveau Vintage Poster for ‘Lulu Biscuits Lefevre-Utile’ by Firmin Bouisset, 1905

Name: French Art Nouveau Vintage Poster for 'Lulu Biscuits Lefevre-Utile' by Firmin Bouisset, 1905
SKU: 1041
Availability: InStock

$1,600.00

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This traditionally dressed French schoolboy is depicted eating his favorite Lu biscuit!

Firmin Bouisset, the artist, created many posters for the Lefevre-Utile company, which almost always includes his charming portrayal of children (see Menier Chocolate company here).

The child is wearing a blue and red cape, and a grey beret cap on his head. He is holding a basket, with the letters ‘LU’ on it (probably holding all the cookies). This poster was originally created in 1897 in a smaller format.

Lefevre-Utile is a manufacturer brand of French biscuits founded in Nantes. The company was founded around 1846, and didn’t adapt the ‘LU’ logo until after a 1897 calendar ad by Alfons Mucha (another esteemed poster artist of the time).

Eventually, after being passed down a couple generations, in July 2007, LU was sold to Kraft Foods (now Mondelez International).

Details

Artists:

Firmin Bouisset

Origin:

France

Circa:

1905

Printer:

Daude Freres - Paris

Size:

49.25'' x 70.5''

ID:

#

Style:

Art Nouveau

Condition:

Very Good

Wear:

Minor Tears, Wear consistent with age and use

Linen Backed:

Yes

Size

Unit

Inches

Centimeters

Width

49.25

125.095 Height

70.5

179.07 Depth

0.1

0.25 Details

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If for any reason you are not satisfied with your purchase, please email posters@labelleepoque.com , or call +1 (212) 362-1770 within 72 hours of receipt of shipment. We will email a confirmation of return. You must then return the poster(s) within three business days of our email confirmation via insured shipment at your expense (Customer is responsible for loss or damage) to:

La Belle Epoque 71 8th Avenue, FRNT 1, New York, NY 10014-1227

Otherwise, all sales are final. Thanks!