French Mid-Century Advertising Poster for ‘Orangina’ by Modern Artist Villemot, 1973

This is a French Mid-Century Modern period advertising poster for the drink Orangina. This image was created by the prolific poster artist, Bernard Villemot in 1973. The combination of warm aquatic blues and bright invigorating yellows and oranges makes this piece a perfect poster for the summertime, and aptly reflects the refreshing nature of the drink it advertises. Its elegant design, somehow both nostalgic and futuristic, makes it an excellent example of French mid-century advertising design.