Rowntree’s Elect Cocoa | Maitre de L’Affiche: Plate #168

This artwork is from Les Maitres de L’Affiche series; miniature versions of outstanding stone lithograph artworks of the most important advertising posters by the finest artists.

“To advertise cocoa importer Rowntree of York the Beggarstaffs dispenced with the product, other than a hardly noticeable cup, and concentrated on an image of prestige. Three dignified figures in period costume, only one of which is done with any attention to detail. This was one of their most celebrated images. There was a billboard version, 13 feet high (the largest of any of their posters), as well as at least two other sizes widely distributes in Britain, so that it received probably more attention than most if not all of their other work”(Rennert, PAI-XXV, 186)